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Sales Strategy 3 min read
The 24/7 Sales Cycle: Closing Deals While You Sleep
Marcus Thorne
Founder & CEO
Dec 12, 2024
The Vampires of B2B
60% of B2B research happens outside of standard 9-5 working hours. Decision makers are busy during the day; they research vendors at night or on weekends.
If a prospect is on your pricing page at 10:30 PM on a Tuesday, they are high-intent.
The Old Way
They fill out a form. They wait until 9:00 AM Wednesday. By then, the urgency is gone, or they've booked a demo with a competitor who had a live calendar link.
The FlowEdge Way
Our "Always-On" sales agents sit on your site.
- 10:30 PM: Prospect asks: "Does this integrate with Salesforce?"
- 10:30 PM: Agent: "Yes, we have a native API integration. Would you like to see the documentation or book a demo?"
- 10:31 PM: Demo booked for Thursday morning.
Improving Conversion
We've seen lead conversion rates jump by 40% simply by enabling after-hours engagement. The internet never sleeps. Your sales team shouldn't have to either—but their digital twins can.